As a copywriter I bring a fresh, objective eye to a project. I know how to ask the right questions, establish the relevant points and convey the required messages in clear, logical and imaginative ways. From years of experience I know what to include and what to leave out, how far to push an idea and when to hold back. I also understand how to use different tones and styles to convey a company's 'voice' or identity.
 

I specialise in business literature. I've worked on corporate and graduate recruitment brochures, edited annual reports, written speeches and am familiar with everything from business reviews, marketing literature and packaging copy to press releases and Q&A documents. I am also an award-winning writer for the Design Effectiveness Awards, Marketing Design Awards and the Gramia Awards.

I am used to writing a text from scratch - doing the research and interviews before even putting pen to paper. I am also happy to take someone else's text and improve it.